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April 10, 2017

We all have a belief system. It tends to stick with us forever. I’ve always had mine. It’s not very novel or different. It’s one shared by millions of people across the globe. It’s probably bigger than most religions. In a nutshell, it’s ‘You get out what you put in’....

February 13, 2017

At this time of the year it seemed appropriate to think about love. No, not Tinder, about loving the brands we use.

Love is probably the most powerful human emotion. It makes the world go round after all.

If a brand can make its customers ‘love’ it; what could be more po...

November 2, 2016

This isn’t so much a blog as a plea; in the digital age, please don’t forget the power of the written word.

Writing has always been my passion, but not always my career. I have had a life-long love affair with advertising and marketing. Those of you who know me will kno...

May 25, 2016

It may seem strange coming from me, a champion of all things digital, but I fear that bravery, instinct, craftsmanship and creativity are dying traits in the world of digital-led advertising.

 

Never before has marketing been more measurable. Pretty damn quickly too. Vie...

April 13, 2016

 

Digital Marketing is a lot like running a football team. Every element has a different role to play, delivering very different types of contribution. But the whole has got to be completely in tune, a well-oiled machine working towards a common goal. Different skills a...

February 27, 2016

Facebook's roll out of its new 'Reactions' is the next big leap in the inexorable rise of the emoji. For digital marketers this is much more significant than it might appear.

A couple of years ago, while working on a project with the innovation charity Nesta (a great or...

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