February 13, 2017

At this time of the year it seemed appropriate to think about love. No, not Tinder, about loving the brands we use.

Love is probably the most powerful human emotion. It makes the world go round after all.

If a brand can make its customers ‘love’ it; what could be more po...

November 2, 2016

This isn’t so much a blog as a plea; in the digital age, please don’t forget the power of the written word.

Writing has always been my passion, but not always my career. I have had a life-long love affair with advertising and marketing. Those of you who know me will kno...

April 13, 2016


Digital Marketing is a lot like running a football team. Every element has a different role to play, delivering very different types of contribution. But the whole has got to be completely in tune, a well-oiled machine working towards a common goal. Different skills a...

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